Who we are
Our team
We are a team of seasoned international, industry professionals, each with our own unique specialisms in the commercial side of sports, culture and entertainment. We all offer international experience with brands, agencies and rightsholders, which, together with our decades of local market expertise, ensures a formidable, innovative, unbeatable team.
Management team
Zena Melki
Managing Director
A trusted advisor with over 20 years commercial and sponsorship consulting experience, leading teams to successful outcomes. A qualified lawyer, with a Deloitte Consulting background, Zena has represented commercially many of the world’s top sports, culture and entertainment properties and has an extensive network of brand sponsors in the region and internationally.
- Qualified Lawyer
- Proven track record of sponsorship sales
- Seasoned Project Director of high-profile government projects
- Experienced Commercial Advisor
From CEO of a UK Premiership rugby club to GM of a successful Middle East sports investment, rights & consulting firm, Zena has represented clients ranging from sports properties to corporate brands, athletes, and more recently world-class arts and culture rightsholders. Possesses broad sector experience and global brand and industry contacts that are an invaluable asset. Extremely well connected with brands, culture and sports authorities internationally.
Shazeen is a Partner at Zenith with more than 10 years commercial and sponsorship experience in the GCC, across sports, culture and entertainment. Her first-class strategic consulting skills have directly contributed to the success of many high-profile government projects in the Kingdom.
- Commercial Strategist
- Proficiency in Research & Analysis
- Multi-sectorial Project Leadership Experience
- Expertise in Partner Management & Rights Delivery
Having graduated with a MSc in Sports Management from Columbia University, New York, Shazeen developed a career in Management Consulting, with particular experience in government sector projects in the Middle East. She has extensive asset commercialisation expertise with emphasis on benchmarking, data analytics, strategy development and asset valuation.
Shazeen Khan
Partner
THE SENIOR TEAM
10+ Years Experience
EXPERTISE: Valuation & Pricing, Commercial Strategy, Asset Evaluation, Social & Economic Impact Analysis
20+ Years Experience
EXPERTISE: Commercial Strategy, Rights Architecture, Activation Strategy, Implementation, Capability Development
10+ Years Experience
EXPERTISE: Sponsorship Sales, Implementation, Partner Marketing, Brand Activation, Reporting
4+ Years Experience
EXPERTISE: : Sponsorship Sales & Sales Tools Development, Partner Management & Reporting
OUR COMPANY
INTEGRITY
Respectful
Honest
Accountable
TENACITY
Focused
Determined
Solution-oriented
QUALITY
Precise
Reliable
Consistent
CREATIVITY
Innovative
Adaptable
Curious
ABOUT ZENITH
Zenith are the Sports, Culture & Entertainment Commercial Specialists.
Let us help you maximise your commercial potential.
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