WHO WE ARE
A TEAM BUILT ON DECADES OF INDUSTRY EXPERTISE
We are a team of seasoned local and international industry professionals, each with our own unique specialisms in the commercial side of sports, culture and entertainment. We all offer international experience with brands, agencies and rightsholders, which, together with our decades of local market expertise, ensures a formidable, innovative, unbeatable team.
A trusted advisor with over 20 years commercial and sponsorship consulting experience, leading teams to successful outcomes. A qualified lawyer, with a Deloitte Consulting background, Zena has represented commercially many of the world's top sports, culture and entertainment properties and has an extensive network of brand sponsors in the region and internationally.
EXPERIENCE
From CEO of a UK Premiership rugby club to GM of a successful Middle East sports investment, rights & consulting firm, Zena has represented clients ranging from sports properties to corporate brands, athletes, and more recently world-class arts and culture rightsholders. Possesses broad sector experience and global brand and industry contacts that are an invaluable asset. Extremely well connected with brands, culture and sports authorities internationally.
SKILLS & EXPERTISE
- ·Qualified Lawyer
- ·Proven track record of sponsorship sales
- ·Seasoned Project Director of high-profile government projects
- ·Experienced Commercial Advisor
Shazeen is a Partner at Zenith with more than 15 years commercial and sponsorship experience in the GCC, across sports, culture and entertainment. Her first-class strategic consulting skills have directly contributed to the success of many high-profile government projects in the Kingdom.
EXPERIENCE
Having graduated with a MSc in Sports Management from Columbia University, New York, Shazeen developed a career in Management Consulting, with particular experience in government sector projects in the Middle East. She has extensive asset commercialisation expertise with emphasis on benchmarking, data analytics, strategy development and asset valuation.
SKILLS & EXPERTISE
- ·Commercial Strategist
- ·Proficiency in Research & Analysis
- ·Multi-sectorial Project Leadership Experience
- ·Expertise in Partner Management & Rights Delivery
OUR COMPANY