ABOUT US

Our Story

The Middle East's trusted independent commercial services consultancy in Sports, Culture and Entertainment.

As an independent commercial services consultancy, since 2017, Zenith have created and implemented successful sponsorship solutions for brands and rightsholders, in Sports, Culture, and Entertainment. We specialise in commercialising government assets, creating opportunities for revenue generation, whilst offsetting costs through the development and implementation of sustainable commercial partnerships.

As a full-service commercial agency, we can offer our clients a complete service in-house including, partnerships strategy, asset valuation, packaging and pricing, sponsorship sales, legal contracting, revenue collection, partner management, brand activation and return-on-investment evaluation. Having delivered tailored strategic, commercial solutions for local GCC and international rightsholders and brands, for over 9 years, we are trusted by the best to deliver consistent results. Our turnkey services maximise clients' investments, commercial rights and sponsorships delivering long term sustainable revenue.

Deals Signed

SAR 0M+

Revenue Generated

Years in Business

OUR SECTORS OF SPECIALISM

SPORTS

FOOTBALL · CRICKET · RUGBY · TENNIS · BASKETBALL · YACHTING · MOTOR RACING

As a multi-disciplinary agency, Zenith have experience working with both local and global rightsholders as well as world-class athletes across a wide variety of sports including football, cricket, rugby, tennis, basketball, yachting, horse and motor racing. From the provision of commercial advisory services, to IP sales, strategy development, valuations, sponsorship and naming rights, we have a proven track record of results delivery for local and international rightsholders across the Middle East.

CULTURE

FILM · MUSIC · ARTS · LITERATURE

The Zenith team are proud to be recognised as the region's most experienced commercial agency in the arts and culture sector, with unparalleled local insights and experience with some of the region's most well-known cultural assets. From film to music, arts and literature, we have created and consistently implemented successful commercial strategies, realising over 150M SAR for arts and culture projects since 2021.

ENTERTAINMENT

GOVERNMENT · MEDIA · GIGA-PROJECTS

Zenith has worked with a broad selection of clients in the Middle East’s entertainment sector, including government, agencies, media companies and Saudi Giga-Projects. Within this sector, beyond sponsorship and naming rights, our breadth of experience also includes rightsholder and talent endorsement deals, feasibility analysis, the sale and purchase of IP rights and soft-market testing.

WHY CHOOSE ZENITH

YOUR SUCCESS IS OUR SUCCESS

Our collaborative mindset is what sets us apart – we listen, understand and invest in our clients' goals, with unwavering focus and dedication to succeed.

TAILORED FULL-SERVICE SOLUTION

From the asset strategy development right through to the sales, sponsor management and revenue collection, the Zenith team's commercialisation turnkey solution is unique.

GLOBAL EXPERIENCE, LOCAL MARKET EXPERTISE

Our global best practice approach combined with our extensive local experience and market insights, provides our clients with a service they can trust.

PROVEN SUCCESS

We have a first-class reputation in market and a track record of delivering commercial results that exceed client expectation.

FLEXIBILITY & CONVENIENCE

Our consultants are flexible and adaptable, ready to meet any commercial brief given our breadth of international experience.

OUR NETWORK

Our level of industry contacts, established over the last twenty years, ensure we can provide our clients with the best connections.

LET US HELP YOU MAXIMISE YOUR COMMERCIAL POTENTIAL

Get in touch with Zenith's team of commercial specialists