our Experience
SUCCESS STORIES
The Zenith team are proud to have worked on projects for some of the biggest regional and international rightsholders and brands in sports, culture and entertainment. The following list is a non-exhaustive, selection of projects that showcases the variety of our experience in the region.

Developing a commercial framework to evaluate all Ministry-owned assets before developing the brand partnerships strategy and leading sales
The Ministry of Culture, KSA

Developing a Market & Financial Feasibility Assessment for this new immersive arts venture in the heart of KAFD, Riyadh
EIF Art Gallery, KAFD

Delivering and implementing the full commercial sponsorship program for the Middle East’s most prominent Film Festival
Red Sea International Film Festival

Delivering and implementing the full commercial sponsorship program including sponsorship sales and partner management for RIBF
Riyadh International Book Fair

Developing the commercial Naming Rights strategy for Qiddiya’s flagship cultural assets, including their valuation
Qiddiya Arts & Culture

Creating and implementing a multi-typology Partnerships Program including sponsorship sales and revenue collection
Islamic Arts Biennale

Delivering the complete partnerships lifecycle for AlUla’s portfolio of assets – from the commercial strategy, through to partnership sales and management
AlUla Moments

Developing a multi-faceted commercial program for twelve unique national arts assets with multiple partnership typologies
Riyadh Art

Creating and implementing a multi-typology Partnerships Program including sponsorship sales and revenue collection for the world’s only Islamic Arts Biennale
The Diriyah Contemporary Art Biennale

Developing a commercial framework to evaluate all Ministry-owned assets before developing the brand partnerships strategy and leading sales
The Ministry of Culture, KSA

Developing a Market & Financial Feasibility Assessment for this new immersive arts venture in the heart of KAFD, Riyadh
EIF Art Gallery, KAFD

Delivering and implementing the full commercial sponsorship program for the Middle East’s most prominent Film Festival
Red Sea International Film Festival

Delivering and implementing the full commercial sponsorship program including sponsorship sales and partner management for RIBF
Riyadh International Book Fair

Developing the commercial Naming Rights strategy for Qiddiya’s flagship cultural assets, including their valuation
Qiddiya Arts & Culture

Creating and implementing a multi-typology Partnerships Program including sponsorship sales and revenue collection
Islamic Arts Biennale

Developing a multi-faceted commercial program for twelve unique national arts assets with multiple partnership typologies
Riyadh Art

Creating and implementing a multi-typology Partnerships Program including sponsorship sales and revenue collection for the world’s only Islamic Arts Biennale
The Diriyah Contemporary Art Biennale

Designing and implementing a Naming Rights program to successfully commercialise multiple stadiums in the Kingdom
Ministry of Sport, KSA

Auditing and commercialising the complete portfolio of grassroots sports assets under SFA
Sports For All Federation

Designing, structuring and selling sponsorship packages for UAE’s T10 cricket league
Abu Dhabi T10

Negotiating and structuring a five-year Partnerships Agreement between Golooto and Manchester United
Manchester United x Golootlo

Representing RJ in their rights acquisition in LaLiga, including managing their partnership and multi-territory activations for one year with CD Leganes
Royal Jordanian Airlines

Delivering and implementing the full commercial sponsorship program for this world-class prestigious equestrian even
Saudi Cup

Designing and delivering SAMF’s commercial strategy, with focus on three key motorsports assets
Saudi Automobile & Motorcycle Federation

Designing and delivering the full commercial sponsorship program for the UAE’s national T20 cricket league
UAE T20X

Designing and delivering the full commercial sponsorship program for the UAE’s national T20 cricket league
Saudi Esports Federation

Designing and implementing a Naming Rights program to successfully commercialise multiple stadiums in the Kingdom
Ministry of Sport, KSA

Auditing and commercialising the complete portfolio of grassroots sports assets under SFA
Sports For All Federation

Designing, structuring and selling sponsorship packages for UAE’s T10 cricket league
Abu Dhabi T10

Negotiating and structuring a five-year Partnerships Agreement between Golooto and Manchester United
Manchester United x Golootlo

Representing RJ in their rights acquisition in LaLiga, including managing their partnership and multi-territory activations for one year with CD Leganes
Royal Jordanian Airlines

Delivering and implementing the full commercial sponsorship program for this world-class prestigious equestrian even
Saudi Cup

Designing and delivering SAMF’s commercial strategy, with focus on three key motorsports assets
Saudi Automobile & Motorcycle Federation

Designing and delivering the full commercial sponsorship program for the UAE’s national T20 cricket league
UAE T20X

Designing and delivering the full commercial sponsorship program for the UAE’s national T20 cricket league
Saudi Esports Federation
ABOUT ZENITH
Zenith are the Sports, Culture & Entertainment Commercial Specialists.