About us

Our Story

Unique Approach
As an independent commercial services consultancy, since 2017, Zenith have created and implemented successful sponsorship solutions for brands and rights holders, in Sports, Culture, and Entertainment. We specialize in commercializing government assets, creating opportunities for revenue generation, whilst offsetting costs through the development and implementation of sustainable commercial partnerships.

Zenith are the Sports, Culture and Entertainment Commercial Specialists

As a full-service commercial agency, we can offer our clients a complete service in-house including, partnerships strategy, asset valuation, packaging and pricing, sponsorship sales, legal contracting,revenue collection, partner management, brand activation and return-on-investment evaluation. Having delivered tailored strategic, commercial solutions for local GCC and international rights holders and brands, for over 8 years, we are trusted by the best to deliver consistent results. Our turnkey services maximize clients’ investments, commercial rights and sponsorships delivering long term sustainable revenue.

“The Middle East’s trusted independent Commercial Services Consultancy dedicated to Sports, Culture & Entertainment”

OUR SECTORS OF SPECIALISM

Sports

As a multi-disciplinary agency, Zenith have experience working with both local and global rightsholders as well as world-class athletes across a wide variety of sports including football, cricket, rugby, tennis, basketball, yachting, horse and motor racing.

From the provision of commercial advisory services, to IP sales, strategy development, valuations, sponsorship and naming rights, we have a proven track record of results delivery for local and international rightsholders across the Middle East.

* Photo: The Ministry of Sport

OUR SECTORS OF SPECIALISM

Culture

The Zenith team are proud to be recognised as the region’s most experienced commercial agency in the arts and culture sector, with unparalleled local insights and experience with some of the region’s most well-known cultural assets.

From film to music, arts and literature, we have created and consistently implemented successful commercial strategies, realising over 150M SAR for arts and culture projects since 2021.

* Photo: The Islamic Arts Biennale

OUR SECTORS OF SPECIALISM

ENTERTAINMENT

Zenith has worked with a broad selection of clients in the Middle East’s entertainment sector, including government, agencies, media companies and Saudi Giga-Projects.

Within this sector, beyond sponsorship and naming rights, our breadth of experience also includes rightsholder and talent endorsement deals, feasibility analysis, the sale and purchase of IP rights and soft-market testing.

* Photo: AlUla Moments

OUR SECTORS OF SPECIALISM

Sports

As a multi-disciplinary agency, Zenith have experience working with both local and global rightsholders as well as world-class athletes across a wide variety of sports including football, cricket, rugby, tennis, basketball, yachting, horse and motor racing.

From the provision of commercial advisory services, to IP sales, strategy development, valuations, sponsorship and naming rights, we have a proven track record of results delivery for local and international rightsholders across the Middle East.

* Photo: The Ministry of Sport

OUR SECTORS OF SPECIALISM

Culture

The Zenith team are proud to be recognised as the region’s most experienced commercial agency in the arts and culture sector, with unparalleled local insights and experience with some of the region’s most well-known cultural assets.

From film to music, arts and literature, we have created and consistently implemented successful commercial strategies, realising over 150M SAR for arts and culture projects since 2021.

* Photo: The Islamic Arts Biennale

OUR SECTORS OF SPECIALISM

ENTERTAINMENT

Zenith has worked with a broad selection of clients in the Middle East’s entertainment sector, including government, agencies, media companies and Saudi Giga-Projects.

Within this sector, beyond sponsorship and naming rights, our breadth of experience also includes rightsholder and talent endorsement deals, feasibility analysis, the sale and purchase of IP rights and soft-market testing.

* Photo: AlUla Moments

OUR SECTORS OF SPECIALISM

Sports

As a multi-disciplinary agency, Zenith have experience working with both local and global rightsholders as well as world-class athletes across a wide variety of sports including football, cricket, rugby, tennis, basketball, yachting, horse and motor racing.

From the provision of commercial advisory services, to IP sales, strategy development, valuations, sponsorship and naming rights, we have a proven track record of results delivery for local and international rightsholders across the Middle East.

* Photo: The Ministry of Sport

Culture

The Zenith team are proud to be recognised as the region’s most experienced commercial agency in the arts and culture sector, with unparalleled local insights and experience with some of the region’s most well-known cultural assets.

From film to music, arts and literature, we have created and consistently implemented successful commercial strategies, realising over 150M SAR for arts and culture projects since 2021.

* Photo: The Islamic Arts Biennale

ENTERTAINMENT

Zenith has worked with a broad selection of clients in the Middle East’s entertainment sector, including government, agencies, media companies and Saudi Giga-Projects.

Within this sector, beyond sponsorship and naming rights, our breadth of experience also includes rightsholder and talent endorsement deals, feasibility analysis, the sale and purchase of IP rights and soft-market testing.

* Photo: AlUla Moments

OUR Success

Deals Signed
0 +
Revenue Generated
SAR M+
Years in Business
+
WHY CHOOSE ZENITH

Your Success is Our Success

Our collaborative mindset is what sets us apart – we listen, understand and invest in our clients’ goals, with unwavering focus and dedication to succeed

Tailored Full-service Solution

From the asset strategy development right through to the sales, sponsor management and revenue collection, the Zenith team’s commercialisation turnkey solution is unique

GLOBAL EXPERIENCE, LOCAL MARKET EXPERTISE

Our global best practice approach combined with our extensive local experience and market insights, provides our clients with a service they can trust

Proven Success

We have a first-class reputation in market and a track record of delivering commercial results that exceed client expectation

Flexibility & Convenience

Our consultants are flexible and adaptable, ready to meet any commercial brief given our breadth of international experience

Our Network

Our level of industry contacts, established over the last twenty years, ensure we can provide our clients with the best connections

ZENITH

/ze-nith/

N. THE ZENITH OF SOMETHING IS WHEN IT’S
AT ITS BEST, MOST SUCCESSFUL OR POWERFUL